The Creative Commons License is important for Tourism!

Pendant le mondial du vent...This is a photo uploaded by the flickr user leucatetourisme. It is possible for me to embed the photo in this blog entry because I simply asked the user to change the license.
He or she decided to switch it to Attribution-NonCommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0).
This is on one hand good, because it is possible to embed it here in the blog but I am not allowed to use it commercially. This blog appears on our website which is of course a company site with a commercial intention. So am I allowed or not?
I am honestly not sure. Most of our photos on flickr are under this license Attribution 2.0 Generic (CC BY 2.0).
If you click on one of them, like the one below, a lightbox will appears with a link to the original flickr page.


Anyone can use the photo – BUT …

You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).

As a result of this, many of our photos appears in tutorials, travel guides and articles around the world. All of them link to our flickr account or mention us in the description of the photo.

But back to leucatetourisme. They want to brand the name and to attract visitors. I like the the idea, so I help them.

Char à voile à LeucateGo immediately to their website, become a fan of their Facebook page, follow them on Twitter, enjoy the photos on Flickr, decide to spend your holidays or even a few days in this wonderful area and don’t forget to book one of our apartments in the village of Fitou, which is situated a few kilometers from Leucate and has unfortunately no Twitter, no Flickr, no Facebook account (we are working on that) but partly wonderful wine :-)

I an not sure whether this statement is understood as commercial or not. So am I allowed to embed the photo?
If the responsible team of leucatetourisme would change the photo license to a more open one it would allow many more people to combine their efforts in a strong marketing for the region enriched with ‘good’ photos.

Let’s look at another example. places2b is one of our international projects trying to develop communication in tourism and community work. Apart from other activities like round tables, the project groups discover and collect materials about wonderful places (places2b). There is a project group in Fitou btw. which meets regularly. The project relies partly on existing material, so free available flickr photos would be wonderful and they have the side effect too that these photos link to the original flickr account (see my first quote). That means free marketing for the owners of the photos.

How to change the license in my Flickr photos?

Directly in a photo by clicking the licence link and choose a licence (Figure 1)

Change License in one photo

Set a default license – this is probaly the best switch :-)(Figure 2)

Change default Licence

Change as many photos as you want in a batch process (Figure 3)

Change License in a batch process

[update] All photos from leucatetourism are now available under the most open CC licence – thanks :-)







Leave a Reply

Your email address will not be published. Required fields are marked *